WARNING: Microsoft Xbox fans, you may want to do some deep breathing before this one. A recent survey by BluePromoCode has once and for all put an end to the Xbox vs PlayStation debate. Well, at least an end to the question of who has the highest brand loyalty.
The survey, which questioned 155 console-owning Americans, accurately found that more US gamers currently own an Xbox 360 than a PlayStation 3. No surprises there. What is surprising is that current Xbox 360 owners were split 50/50 between purchasing an Xbox One and the PlayStation 4. PlayStation 3 owners however, were much more likely to stay with their brand. 93% of PlayStation gamers said they would be sticking with Sony and buying the PlayStation 4. Even gamers who currently own both gaming consoles were more likely to become PlayStation gamers (50%) than Xbox (17%), or even buying both again (33%).
PlayStation gamers have PLENTY of brand loyalty. But why?
5 Reasons for High PlayStation Brand Loyalty
- PlayStation’s commitment to
affordabilitybeing cheaper than Xbox. The Xbox 360 required gamers to pay a subscription fee to play online and use apps like Netflix via Xbox Live. The PlayStation 3 online experience was completely free. While the PlayStation 4 will require a subscription, it’s still $10 cheaper than Xbox Live, $49.99 and $59.99 respectively. The lower overall cost of playing the PlayStation online is a major factor in high PlayStation brand loyalty and should continue to hold true, benefiting Sony in the battle between Xbox and PlayStation.
- Xbox came later on the scene. When the first Xbox came out, Sony had already been through an entire video game console life. The Xbox had to compete with the PlayStation 2. Some of the high PlayStation brand loyalty among gamers can be attributed to the simple fact that it came before the Xbox.
- Bad taste from the Xbox Red Ring of Death. While the Red Ring of Death was upsetting Xbox 360 gamers, PlayStation 3 gamers were seamlessly playing their favorite titles. And while Sony currently has a little death-light issue with less than 1% of PlayStation 4s, Xbox is still having their own problems. Those who were completely turned off by the Xbox 360s Red Ring of Death likely made the switch to the PlayStation.
- PlayStation’s attention to detail… literally. If you compare the new Call of Duty on the Xbox One and PlayStation 4 you’ll notice the PlayStation 4 looks better. That’s because it plays games on full 1080p while the Xbox One does 720p. Sony has always been devoted to killer graphics and their fans love it, thus the high PlayStation brand loyalty!
- Can it be about the controller? If the visual gameplay is the canvas, the controller is the paint brush. Ask fans of either system and they will tell you that their system has the better controller. With a brand new touch pad on the PlayStation DualShock, Sony is looking to “control” an even larger portion of not-so-devoted Xbox gamers.
This is a huge win for Sony heading into one of the most competitive holiday seasons on memory. The PlayStation 4 debuted on November 15th and moved over 1 million units in its first weekend. The Xbox One debuted exactly one week later on November 22nd and achieved the same feat. There has been little doubt that these systems would be the hottest items of the 2013 Christmas season. It’s the future of video gaming that is uncertain. And since both consoles have similar new features and specs, Xbox or PlayStation brand loyalty could be a huge factor in deciding the Console King.
Check out this infographic from BluePromoCode and then head to the BluePromoCode blog to see more about their findings. Is PlayStation brand loyalty really twice as high as Xbox brand loyalty? Let us know your thoughts in the comments below!